Post by ivykhan885 on Mar 7, 2024 14:41:05 GMT 5.5
In the course of our marketing activity, mainly aimed at creating successful campaigns, we are now fully aware of how important the segmentations of your database are to hit your target audience in a more direct and targeted way. Discover with us the most effective Ediscom lead generation and acquisition solutions , to immediately win new customers! For more info, click here ! Over 50 marketing limits of segmentation Share on Facebook Share on LinkedIn REQUEST INFO ON DATABASE BUILDING! Among the various segmentations, such as gender, geographical area, interests and income, one of the most important is undoubtedly that which concerns age . However, if our strategy is aimed at some sectors of great interest for the business of companies that also operate in the technological and new media fields , the division into age groups could constitute a limit . In this context, in fact, there are often rather well-defined bands up to the age.
of 50 , and then there are increasingly wider and more generic blocks as the age increases; indeed, many campaigns tend to exclude or marginalize the over 50s , often wrongly, as demonstrated by the research we have examined. During the Marketing Festival held in London on 11 October, Gransnet , the largest English-speaking social network for over 50s, presented research involving the world of advertising and, indeed, users who have already turned 50, showing how they are protagonists of a trend in which they are poorly represented and stereotyped in brand marketing campaigns. Through a survey involving 1028 Gransnet users, it emerged that 78% of those aged over 50 do not feel represented in the campaigns of many brand Australia Telegram Number Data The percentage is much more critical for brands in the technology industry, with 87% of those interviewed declaring that they do not recognize themselves in the target represented, followed by those in the fashion and entertainment industries with, respectively, 84 % and 79%. Almost two thirds of those interviewed, around 62% , also believe that the cause of this under-representation is to be found in the age of those who deal with advertising , too young to really understand part of the population; 88% are of the opinion that advertising companies should.
employ older people . For a brand, getting the target of its advertising wrong can have significant consequences: almost half (49%) of those interviewed declared that they avoid those brands that ignore them , while 69% could be interested in the brand if the advertising held up greater account of their age group. The spending power of the Over 50s The main problem is that many brands still don't have a clear idea of what the real spending power of the over 50s is: according to Lara Crisps, editor of Gransnet , it is precisely these who have more spending possibilities than millennials have today, who instead represent one of the targets favored by companies; therefore, it is appropriate for brands to realize that there is no age limit when it comes to showing interest in the digital world, fashion or cinema, a topic explored in depth in a previous article of ours , where we highlighted highlight the growth of the relationship between seniors and technology through data and percentages. Segmenting the population based on age has limits, but it is essential to create targeted and successful campaigns and impact your target audience effectively; it is therefore important for a company to diversify age groups based on behavior, interests and
of 50 , and then there are increasingly wider and more generic blocks as the age increases; indeed, many campaigns tend to exclude or marginalize the over 50s , often wrongly, as demonstrated by the research we have examined. During the Marketing Festival held in London on 11 October, Gransnet , the largest English-speaking social network for over 50s, presented research involving the world of advertising and, indeed, users who have already turned 50, showing how they are protagonists of a trend in which they are poorly represented and stereotyped in brand marketing campaigns. Through a survey involving 1028 Gransnet users, it emerged that 78% of those aged over 50 do not feel represented in the campaigns of many brand Australia Telegram Number Data The percentage is much more critical for brands in the technology industry, with 87% of those interviewed declaring that they do not recognize themselves in the target represented, followed by those in the fashion and entertainment industries with, respectively, 84 % and 79%. Almost two thirds of those interviewed, around 62% , also believe that the cause of this under-representation is to be found in the age of those who deal with advertising , too young to really understand part of the population; 88% are of the opinion that advertising companies should.
employ older people . For a brand, getting the target of its advertising wrong can have significant consequences: almost half (49%) of those interviewed declared that they avoid those brands that ignore them , while 69% could be interested in the brand if the advertising held up greater account of their age group. The spending power of the Over 50s The main problem is that many brands still don't have a clear idea of what the real spending power of the over 50s is: according to Lara Crisps, editor of Gransnet , it is precisely these who have more spending possibilities than millennials have today, who instead represent one of the targets favored by companies; therefore, it is appropriate for brands to realize that there is no age limit when it comes to showing interest in the digital world, fashion or cinema, a topic explored in depth in a previous article of ours , where we highlighted highlight the growth of the relationship between seniors and technology through data and percentages. Segmenting the population based on age has limits, but it is essential to create targeted and successful campaigns and impact your target audience effectively; it is therefore important for a company to diversify age groups based on behavior, interests and