Post by account_disabled on Feb 25, 2024 15:00:50 GMT 5.5
Facebook Carousel is a circular gallery ad format. The carousel allows you to show customers up to 10 creatives with images or videos. Each slide of the gallery, except for multimedia objects, contains a link to the landing page. The carousel is effective when advertising a group of products, or if the product needs to be demonstrated from different angles. The ring gallery can be used not only for direct product advertising, but also for creating stories. Next, we will analyze the features of using the carousel in Facebook . Facebook carousel: 5 features of this ad format that you might not know about Read also : How adaptive media ads in KMS brought + 75% conversions: IVR.UA case 1. The cost of conversion is lower than that of other advertising formats According to Facebook, this advertising format can reduce CPA by 30-50% and CPC by 20-30%.
Such results were shown by testing 9,000 ads. 2. Video format support Video advertising provides a 48% higher level of sales than static Business Owner Phone Numbers List advertising. It showsVidMob research. In that case, why not use this format in the Facebook carousel? Moreover, this ad format allows you to upload several videos at once as creatives. You can familiarize yourself with the technical requirements atFacebook Help Center. This will allow the business to give customers more information about the company and its products. Importantly! Although video is supported, you cannot select Video View or Engagement as the ad target from the ring gallery . 3. A tool for storytelling The Facebook carousel provides as many as 10 slides for the advertiser's communication with its target audience.
Use this opportunity for storytelling ! It can be step-by-step instructions, a comic, a description of the processes of interaction with the product, the stages of the company's development, etc. If the content has informational or entertainment value for users, they will be more willing to flip through the carousel slides and go to the landing page. Read also : We increase sales with Hotline for the holidays: instructions from Auchan and Webpromo 4. Adjustable placement order and unique card statistics The order of the cards can be adjusted in the ring gallery. By default, ads have automatic performance detection enabled. The algorithm analyzes the clickability of each card and moves the most popular among CAs to the beginning when showing the next ones.
Such results were shown by testing 9,000 ads. 2. Video format support Video advertising provides a 48% higher level of sales than static Business Owner Phone Numbers List advertising. It showsVidMob research. In that case, why not use this format in the Facebook carousel? Moreover, this ad format allows you to upload several videos at once as creatives. You can familiarize yourself with the technical requirements atFacebook Help Center. This will allow the business to give customers more information about the company and its products. Importantly! Although video is supported, you cannot select Video View or Engagement as the ad target from the ring gallery . 3. A tool for storytelling The Facebook carousel provides as many as 10 slides for the advertiser's communication with its target audience.
Use this opportunity for storytelling ! It can be step-by-step instructions, a comic, a description of the processes of interaction with the product, the stages of the company's development, etc. If the content has informational or entertainment value for users, they will be more willing to flip through the carousel slides and go to the landing page. Read also : We increase sales with Hotline for the holidays: instructions from Auchan and Webpromo 4. Adjustable placement order and unique card statistics The order of the cards can be adjusted in the ring gallery. By default, ads have automatic performance detection enabled. The algorithm analyzes the clickability of each card and moves the most popular among CAs to the beginning when showing the next ones.